Methodical Social Engagement
Having a methodical engagement to drive a social media strategy is key for it's success. In the rush of daily business, in the push to make more revenue, companies easily jump on new ideas, actions or campaigns. Running a social media strategy is not this. A company that rushes into social media by just creating a facebook fan page or tweeting its' latest promotions and products wil l lose time and money, and will ultimately be disappointed. 1 - First thing to understand is the huge customer behaviour shift We are in the middle of it. You, me, your friends & family . Just ask to a couple of persons if they use social media today. Majority of them will say no , but after discussing a bit, it appears to be a yes : they google, they visit forums, read comments, go on yahoo groups for having an answer to their own questions. They look for having advices and feedback before making a purchase, a small or an important one. And this is a massive change compared to 10 years ago...