lundi 19 avril 2010

2010 Social Media Industry Report - US

A new study has been published by M. Stelzner untitled "2010 Social Media Marketing Industry Report". This report is based on survey made on 2000 marketers in US, predominantly working in Small Business. A couple of good insights to use for adapting social media offers.

Key takeaways :

• 65% of marketers have only been involved with social media marketing for a few months or less

• The majority of marketers (56%) are using social media for 6 hours or more each week

• The top 3 benefits of social media marketing are :
  1. generating exposure for the business
  2. increasing traffic
  3. building new business partnerships
• The top 4 social media tools are Twitter, Facebook, LinkedIn and blogs

• 81% of marketers plan on increasing their use of blogs

• Social bookmarking, Twitter + Facebook are the networks marketers most want to learn more about

• Only 14% of businesses are outsourcing any aspect of their social media marketing

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